For the holiday season we were asked to make something that would generate buzz while also creating an engaging experience that felt platform native for Instagram and TikTok. ENTER the beloved Target Haul, delivered right to your home. But not just any Target haul. We partnered with influencers and created custom hauls for each family with all of the components they needed to take an epic holiday family photo. Because ‘tis the season.
The first launch week we got 5M impressions and 30k clicks
Nearly 200k video views at 75%
